Introduction of IHPE

"BRUNEI DARUSSALAM (Brunei, the Abode of Peace) is a small, peaceful, prosperous, oil rich kingdom on the northern shore of the ecologically-rich island of Borneo.

Brunei Darussalam has entered a new phase of growth and development. Dependent on oil and gas since the early fifties, Brunei Darussalam has today embarked on a quest to diversify its economy in its pursuit to  attract investors to participate in its export-driven economy spurred on by high technology, knowledge-based and capital-intensive industries.

As a Malay Islamic Monarchy, Brunei Darussalam has made a strong commitment to the development of the Halal sector, both as an Islamic responsibility, as well as a means of economic strength and diversification.

With this/As such, Brunei Darussalam truly has the comparative advantage to position itself to become one of the leading players in the global Halal market.

Held at the International Convention Centre, the International Halal Expo (IHPE) is part of Brunei Darussalam’s efforts to diversify its economy in line with the national philosophy of Malay Islamic Monarchy (MIB). Through the exchange of views, knowledge, experiences and cultures, we can all enhance our understanding of the production of Halal-certified food products, with the overall aim of making Halal food more readily available.

The IHPE is a platform for interested players in the Halal industry to come together, meet each other and conclude deals that would be beneficial for all. It also aims to facilitate both local and international entrepreneurs in expanding their business networks especially in the production and trading of Halal-certified food products. The IHPE also provides the perfect platform for all interested to understand the movement of the dynamic Halal industry.

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