INTRODUCTION

""BRUNEI DARUSSALAM (Brunei, the Abode of Peace) is a small, peaceful, prosperous, oil rich kingdom on the northern shore of the ecologically-rich island of Borneo.

Brunei Darussalam has entered a new phase of growth and development. Dependent on oil and gas since the early fifties, Brunei Darussalam has today embarked on a quest to diversify its economy in its pursuit to  attract investors to participate in its export-driven economy spurred on by high technology, knowledge-based and capital-intensive industries.

As a Malay Islamic Monarchy, Brunei Darussalam has made a strong commitment to the development of the Halal sector, both as an Islamic responsibility, as well as a means of economic strength and diversification.

With this/As such, Brunei Darussalam truly has the comparative advantage to position itself to become one of the leading players in the global Halal market.

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LATEST NEWS!

BANDAR SERI BEGAWAN
Friday, April 17, 2009

Event of the year: Agriculture Department Acting Director Hjh Normah Suria Hayati PJDSM DSU (Dr) Hj Mohd Jamil Al-Sufri (L) exchanges signed documents with Sunlit Advertising Sdn Bhd Chairman Pg Salleh Ab Rahman Pg Hj Damit (R), witnessed by Permanent Secretary, Ministry of Religious Affairs Hj Md Mahdi POKDSD DLU Hj Abdul Rahman (2nd L), Permanent Secretary, Ministry of Industry and Primary Resources Dato Paduka Hj Mohd Hamid Hj Mohd Jaafar (C) and Permanent Secretary, Ministry of Health Dato Paduka Hj Abd Salam Abd Momin (2nd R). Picture: BT/Ubaidillah Masli

A "SURPRISE" is in store for the country's halal industry and will only be revealed during this year's International Halal Products Expo (IHPE), the Agriculture Department Acting Director said yesterday. This year's expo, which will be held at the International Convention Centre in Berakas from July 30 to August 2, will focus on promoting Brunei's halal brand in the drive to develop its halal products industry.

Hjh Normah Suria Hayati Pehin Jawatan Dalam Seri Maharaja Dato Seri Utama (Dr) Hj Mohd Jamil Al-Sufri related that the announcement would highlight the introduction of a mechanism for the implementation of the halal brand. However, she could not delve into further detail so a s not to "spoil the surprise", she disclosed in a brief interview with The Brunei Times yesterday.

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